Copywriting and Research
Website Copy and Content that Works!
Website copywriting is writing content for websites in a way that it is practical and reader-friendly to site visitors. The next consideration for web content is making it search engine friendly. Web copywriting is a critical aspect of search engine optimisation that can have a huge impact on the performance of your website when incorporated in the correct way.
Increasing Conversion – Action-Oriented Copywriting
You have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is before you write the copy.
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get read. There are some sections of your copy, however, that are practically guaranteed to be seen. If you know what these are, you can see your conversions increase dramatically.
Features vs. Benefits vs. End Results
What happens after customers buy your product or service? Once they’ve used what you have to offer, what will be different in their lives? What will the end results of their buying decision be? Getting your customers to look at the end results of their actions can be an extremely powerful persuasion tool that you’ll want to incorporate into your copy.
Increase Your Advertising Effectiveness
Increase advertising effectiveness by not selling. It’s not about you, it’s about the customer.
- Search Engine Optimisations
- Direct Mails
- Media/Press Release
- Newsletters (Print & Web)