Search Engines and Directories
All of our websites are submitted to major search engines that do not require a listing fee. This is done on a monthly basis for all hosting accounts at no charge. While we feel this is a valuable service, we do not recommend that you rely solely on this service to market and promote your website. Below you will find a few ideas to help you promote your new or existing website.
Pay Per Click Advertising
This is one of the fastest ways to get your website listed on search engines. This method of advertising allows for immediate “targeted” traffic and is highly recommended for new sites. We use Google AdWords for best results, however, there are several pay-per-click engines available.
Web Site Advertising
Paid advertising on high traffic websites within your industry is a very good way to generate traffic to your website. It is important that you select a high traffic website that relates to your business. For example, if you have a website that promotes or sells food items, you may want to advertise on a site such as The Food Network. Online magazines that “review” products are also a good source of promotion. These types of websites generate extreme traffic and your ad will be seen by their visitors. Other ideas would be to advertise on your local newspaper’s website, any associations you belong to and your state’s website.
Reciprocal Links/Link Trading
Trading links with other websites is a moderate way to boost traffic and in some cases get better search engine placement. The key here is to place your link on as many pages possible while being very selective as not to place competing links on your website.
Signature Block/E-mail Signature
You should always use an e-mail signature on all outgoing e-mail. This would be a short description of your website or service and should include your telephone number, e-mail address, and your website’s address (URL). Most e-mail programs facilitate this signature automatically.
This is a great way to keep your customers coming back. Newsletters, updates, specials, and new product introductions can be done on a monthly basis or as needed using e-mail addresses gathered from your visitors.
Your print advertising should always include your website address and in some cases your e-mail address. This would include any direct mail.
Several companies such as events4singles.com offer you the ability to place your banner on other sites and in exchange you would host other website banners on your website. This is very similar to reciprocal links.
Word of Mouth
You should always verbally promote your website to anyone who will listen. No one can promote your website like you can. You can also use a Guestbook to let your satisfied customers speak for you.
Always keep it fresh and give them a good reason to come back!