Search Engine Optimisation

Search Engine Optimisation

Our Internet marketing services utilise the concept of search engine optimisation which, when done correctly, can deliver high rankings in the search engines. We also submit web sites to the search engines and directories.

Your website should be working for you. It should be gaining good rankings and search engine positions on the keywords and phrases that matter to the business. If people cannot find you on the Internet, they will not know who you are or what you do. By using our search engine optimisation services, you can change this.

What is Search Engine Optimisation or SEO?

Search Engine Optimisation (optimization) has a variety of names. Terms like website promotion, Internet marketing, search engine submission services, and search engine ranking. SEO are often used by people looking to improve their website’s position within the search engines. Search engine optimisation is the process of optimising a website or web page with the objective of increasing both relevancy and position within search engines and directories.

If you are looking to increase traffic to your website then you may benefit from the use of the website promotion services offered by a search engine optimisation consultant or internet marketing company.

Why Optimise a Web Site?

Why have a website if no one can find it? Many web pages contain content that is not search engine friendly. Search engines have great difficulty in reading and ranking certain websites content such as images, Java applets, movie files, and Flash animations.

An SEO specialist would use their knowledge of the search engines to reorganise website content or structure to help the search engine gain a better understanding of what the website is about, ensuring that the companies message is more likely to be seen by people querying the search engines. Adjustments to the web site code would be made to ensure that search rankings are improved and that the website is marketed more effectively through increased exposure to its target keywords terms and phrases.

An SEO company will also advise you on the best strategies for gaining higher traffic figures for your products and services. These may include a combination of tactics such as:

Link Popularity Campaign

Search engines place a bigger emphasis on sites that other websites link to. The theory is that if your website has links from other websites then it is reasonable to assume that you have worthwhile content.

PPC or Pay-Per-Click

Pay-Per-Click campaigns are offered by companies such as Google. Your website is shown on their portals in a prominent or defined area and is displayed for target keywords and phrases that a user may enter into their search box. Your company is then charged a fee when your website’s link is clicked. The increasing popularity of this method of traffic building demonstrates the advantage of gaining increases in sales, exposure, and visibility.

PPI or Pay-Per-Impression

Similar to PPC but with an important difference. PPI means that you are charged when your link is displayed. PPI campaigns are often priced on the basis of a flat fee per 1000 impressions or period of time.

Paid Placement

A directory is different to a search engine and that it is human edited and is often structured into categories and regions. Inclusion in these directories also greatly improves your website’s chances of being found by other search engines.

Banner Adverts

Banner adverts are often animated images usually 460×60 pixels in size that sit on the top or bottom of web pages. They offer an opportunity to increase your brand awareness and visibility by appearing on other websites. Companies displaying your banner will usually charge a fixed fee per click or fee per 1000 page impressions (CPM) where a company has an existing website, a good SEO, or search engine optimisation company will liaise with the the organisation and find out as much as possible about their business, target markets, goods and services. It is very difficult to do good search engine optimisation without performing a comprehensive root and branch examination of the company’s target market. This involves extensive keyword research vital to the target aim of increased search engine rankings.